Privacy Policy Effective Date – Jan 8th 2024 Your privacy is important to us. This Privacy Policy describes the types of information that Powell Broadcasting and its subsidiaries (collectively “Powell,” “we”, “us”, or “our”) collects from and about you when you visit or use our websites, web properties, interactive features, Airkast mobile apps, widgets, blogs, text message promotions, or any other website or online service that includes an authorized link to this Privacy Policy (collectively, the “Platforms”), whether accessed via computer, mobile device, or other technology. This Privacy Policy is incorporated into and is made part of the website Terms of Service (“TOS”). By visiting and using our Platforms, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not, please do not use our Platforms. 1. INFORMATION WE COLLECT • Information You Provide Powell Broadcasting collects personal information from you on the Platforms when you choose to provide it to us. This may include when you register on the Platforms, request information from us, submit comments or participate in a promotion, survey or other feature of the Platforms, or otherwise communicate or interact with us. The personal information we collect may include, but may not be limited to, your name, email address, telephone number, address, gender, birth date, or other profile-related information. • Information Automatically Collected We may use a variety of technologies such as cookies, pixel tags, web beacons, web server logs, and other similar technologies to collect certain non-personal information about visitors to, and users of, the Platforms and interactions with our emails and advertisements, and to allow Powell Broadcasting to keep track of analytics and certain statistical information. For example, we may automatically collect information from your computer or other device used to access the Platforms, including your Internet protocol address (“IP Address”) or other unique device identifiers for mobile devices (“UDID”), browser type, device type, operating system, or geolocation information, phone model, phone operating system, and the domain name from which you accessed the Platform. We also may collect information about your use of the Platforms, including the date and time you visit the Platforms, the areas or pages of the Platforms that you visit, the amount of time you spend viewing or using the Platforms, the number of times you return to the Platforms, other click-stream or site usage data, emails that you open, forward or click-through to our Platforms, information about the website you were visiting before you came to the Platforms and after you leave the Platforms, and your use of features or applications on the Platforms. Information You Provide Through Social Media. You may also be given the option to link to or access your social media account(s) through the Platforms. When you do, we may automatically receive certain information from you based upon your privacy settings on those social media sites. This may include, but may not be limited to, your name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity. Third Party Service Providers. We may use third party service providers to support our Platforms. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or Flash cookies to receive, collect, and store information. Third Party Analytic Technologies. We may use third parties’ analytics and tracking tools to better understand who is using the Platforms, how people are using the Platforms, how to improve the effectiveness of the Platforms and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Platforms with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies. • Information Collected From Other Sources; Combination of Information We may acquire information from other trusted sources to update or supplement the information that you provide or that we collect automatically (such as information to validate or update your address or other demographic information). We may use this information to help us maintain the accuracy of the information we collect, to target our communications so that we can inform you of products and services or other offers that may be of interest to you, and for internal business analysis or other business purposes. We may combine the information we receive from or about you, including information you provide to us and information we automatically collect through our Platforms, as well as information collected offline, information across other computers or devices that you may use, and information collected from other third-party sources. 2. INFORMATION USE We may use the information we collect from and about you for any of the following purposes: • To respond to your inquiries, and contact and communicate with you when necessary; • To enhance your online experience, including as a way to help identify you, your shopping preferences, and song history, and as a way to welcome you to the Platforms; • To review the usage and operations of our Platforms, develop new products or services and conduce analysis to enhance or improve our content, products, and services; • To provide you with customized content, targeted offers, and advertising on our Platforms, via email, text message or push notification, or across other websites, mobile applications, social media or online services; • To provide you with access to certain areas and features of the Platforms such as your favorite stations, your musical preferences, songs you have listened to, shared playlists and your interaction with other users; • To contact you with information, newsletters and promotional materials from Powell Broadcasting or on behalf of our partners and affiliates; • To use your data in an aggregated non-specific format for analytical and demographic purposes; • To address problems with the Platforms or our business, and to protect the security or integrity of the Platforms and our business; • To use and disclose your credit/debit card information only to process payments and prevent fraud; • For other purposes disclosed at the time you provide your information or otherwise with your consent. Additionally, if you use the Platforms to connect with third party services you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests. 3. SHARING OF INFORMATION Except as provided in this Privacy Policy, we will not disclose, sell, or rent any of your personal information to any third parties without your specific consent. We may share the information we collect from and about you in the following ways: • Powell Broadcasting Affiliates: We may share your information with Powell Broadcasting affiliates and subsidiaries for business, operational, promotional and marketing purposes. • Service Providers: We may share your information with third party service providers that provide business, professional or technical support functions for us, help us operate our business and the Platforms, or administer activities on our behalf. • Co-Branded Relationships: Certain areas of our Platforms may be provided to you in association with third parties, such as advertisers that provide products and services or rewards We may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service. • Other Third Parties: We may share your information with our select partners, affiliates, and other third parties that we believe may have offers of interest to you. • Legal Matters; Safety: We may access and disclose your information to respond to subpoenas, judicial processes, or government requests and investigations, or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by We may disclose your information to protect the security of our Platforms, servers, network systems, and databases. We also may disclose your information as necessary, if we believe that there has been a violation of our TOS, any other legal document or contract related to our Services, or the rights of any third party. • Sale or Transfer of Business or Assets: We may sell or purchase assets during the normal course of our business. In connection with any proposed or actual purchase, sale, lease, merger, assignment, re-organization or financing of all or any portion of Powell, our Platforms, stations, or any of the business, assets or shares of our company(s) and affiliates, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Platform in a manner that is consistent with this Privacy Policy. • Aggregate or Anonymous Non-Personal Information. We may also share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses • Other: We also may share your information as disclosed to you at the time of 4. YOUR CHOICES AND OPT-OUT Cookies, Tracking Options and California Do Not Track Disclosures Certain parts of our Platforms require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Platforms or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences. Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use. To understand your choices for receiving more relevant advertising or to manage your settings, please review the information below: • To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices with respect to collection and use of the data by these third-party tools, you may visit: http://www.aboutads.info/choices/. • If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available here. • Our mobile applications make use of third-party services to collect anonymous mobile data in order to serve more relevant advertisements and content. • On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. Unsubscribing from Email Communications by Us: We provide you with the opportunity to update your information or opt-out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product. To opt-out of marketing communications, you may: • Unsubscribe from our email communications at any time by unsubscribing or following the instructions contained within the email. If you receive marketing communications from one or more Powell affiliates, you must opt-out individually from each of the affiliates from which you are receiving brand-specific marketing communications. 6. OTHER WEBSITES OR SERVICES The Platforms may have links to third-party websites, apps, or services, which may have privacy policies that differ from our own. We are not responsible for the practices of such third parties. Any personal information submitted directly to an independent payment transaction provider for purchase of goods, services and events on our Platforms is governed by the payment provider’s terms of service and privacy policy. Visitors should consult all third-party website privacy policies as Powell has no control or responsibility over information that is submitted to, or collected by these third parties. 7. NOTE FOR PARENTS Protecting children’s privacy is important to us. We do not direct the Platforms to, nor do we knowingly collect any personal information from, children under the age of 13. If we learn that a child under the age of 13 has provided personal information to us online, we will use reasonable efforts to remove such information from our files, unless retaining such information is required by statute, rule or regulation. For example, we are required by the Federal Communications Commission to retain any correspondence received from a listener related to our programming and operations in a public inspection file, and that would include correspondence from a child. 8. SECURITY OF YOUR INFORMATION. Although we take appropriate and reasonable measures to help protect against the loss, misuse, unauthorized disclosure, or alteration of your information, we cannot guarantee the security of any information you transmit to us. If we collect sensitive personal information such as credit card data, we will do so via a secured transmission standard or protocol or engage a third party to do so. Despite our best efforts, no security measures are impenetrable, and transmissions or transactions over the Internet are not 100% secure or error free. You use the Platforms and provide us with your information at your own risk. 9. REVISIONS TO THIS PRIVACY POLICY. We reserve the right, at our sole discretion, to change, modify, add or remove information on the Platforms and/or this Privacy Policy, at any time without prior notice to you. Any changes will be effective immediately upon the posting of the revised Privacy Policy on the Platforms and we encourage you to check back from time to time. If we change the Privacy Policy in a material way, we will provide appropriate notice to you. 11. HOW TO CONTACT US. If you have any questions or concerns about this Privacy Policy, the practices of the Platforms, or your experiences with the Platforms, please contact us at 712-239-2100 DBullock@powellbroadcasting.com or by mail to: Powell Broadcasting 2000 Indian Hills Dr Sioux City, IA Attention: Dennis Bullock